by Paul Tan | Mar 2, 2021 | Marketing
When working with my SME clients on their marketing direction, I sometimes see them get stuck on how they are creating differentiation from their competitors. What’s scarier is that they usually fall back to motherhood statements of quality, price, speed,...
by Paul Tan | Feb 19, 2021 | Marketing, Peoplewatch
This week in Singapore, just rounding off the Chinese New Year weekend, we saw the mad rush to get hold of Ikea’s “BYGGLEK” collection, a collaboration with LEGO. As a dad, I recall my days of pretend-play with my children back when they were...
